​UPS has once again reinstated its money-back guarantee after suspending the program at the beginning of the pandemic due to unexpected market changes. As a greater number of Americans began working remotely and staying home to reduce the spread of COVID-19, e-commerce has seen a major surge. Compared to the 13 billion parcels shipped in the U.S. in 2018, there were up to 14.7 billion parcels shipped in 2020. Amazon packages alone made up 1.9 billion of those parcels.

It's no secret that your company needs to be strategic when it comes to parcel shipping. After all, the U.S. is the biggest market in terms of parcel spending. Choosing the right carriers is essential to making sure you're not overpaying for parcel shipping costs.

However, your bottom line isn't the only thing you need to worry about when it comes to carriers. You also need to be concerned with brand reputation. Customers who receive late packages or don't receive their packages at all won't be shopping with your business again. That angry customers will be sure to leave a trail of bad reviews so other customers know not to shop with your business, either.